Dalu - the Fashion Choreographer
- a man of talent, creativity and a passion for music :
Dalu Krishnadas - a striking name in the avenues of Fashion.
The name that fashion industry look up to with pride. With the cadence and the passion that he has for the profession fashion choreography, he can be called as the person who brought a transformation to the South Indian fashion industry.
14 years of ambience in the Fashion Industry has made him to reach the zenith as a strong Fashion Choreographer.
The turning point :
Mr. Dalu, a Malayalee from Chennai, however, is a cut above andstays high and shoulders above the rest. A product of the prestigious Indian Institute of Fashion Technology, Bangalore. The turn over from a Designer to Choreographer was not that much and eventually the Fashion Industry could witness a string of high profile creativity.
His journey of success has shows like Miss. Kerala, Miss. South India, Miss. Karnataka, Miss. Tamilnadu, Miss. Andhra Pradesh to his credit. His fervor for his profession has led him to conduct Sunsilk Miss South India and Vivel Beauty Pageant Awards continuously for 7-8years.
Dalu’s love for this industry has made him an expert in grooming upcoming models for various pageants and helping them in personality development. He also handles artiste casting, model co-ordination, celebrity management etc. His prestigious firm ‘Dalu’s Fashion Factory’ is a mile stone in the fashion epic.
Mr. Dalu has several firsts to his credit and has been the soul and spirit behind staging of such extravagant fashion shows.He has also done several fashion shows for major designers, product launches and so on.
Many of his models are active in the South Indian Film Industry. The Film Industry is yet to welcome more proffessionals out of Dalu's moulding and guidance.
Trends in Kerala :
“Kerala is turning into a hot destination for fashionistas,” says the popular choreographer from Kerala.
“Walking on the ramp is not just about portraying your personality and perfect figure,” says Dalu who forayed into the fashion circuit at a time when not many had heard about choreographing. A fascination for colours as a youngster saw him designing his own shirts with whatever came his way.”
The models in Kerala are very talented. And today, many want to take up modelling as a career,” he says.
Dalu’s Miss Malabar initiative was something that brought the hidden talent in the State to light. “The auditions at Kannur, Calicut and Malappuram saw the most number of candidates turning up from Malappuram which was all this while thought to be a backward area,” Dalu says.
Fashion Revolution :
Fashion trends have changed and so are the people too. There has been constantly a turn over over the audiences. Audiences are reacting quickly to the evolving revolutions of Fashion Industry.
Fashion Industry are now absorbing newer methodologies to add color to the Shows. Fashion shows are mainly categorised into Entertainment Shows, Corporate Shows and Product Launch.
Dalu has been successful in immersing the Fashion Drama technique to his creativity. Besides presenting a Product or neckoning a Jewellery Show, a much more sought idea of introducing the same in a dramatic style has been implemented fusing the Background Set and Music. This also helps the fashion-lovers to relish the real idea of the Choreographer.
Ultimate aim :
Ultimately,Dalu admires the ever-shining and most fascinating crowns of Lakme Fashion Week and Miss India to his works.
And his message to the Aspiring Choreographers is to ' Be Professional ' . Every creative people can thus be a successful Choreographer if they finetune their ideas and talents.
This has motivated the man to float on his own unique ways which has been instrumental in turning many freshers into professionals and even become a stepping stone for many dreaming of a career in fashion.