CONTEMPORARY WEAR
Khadi goes hep!

Out to tempt you with khadi- the national fabric of India — more and more cities are announcing the launch of stores exclusively devoted to khadi.

These stores promise to change the perception of khadi and hand-woven fabric — from the staid and rigid concept of the symbol of freedom to that of a vibrant, youthful and wholesome experience, harnessing the power of free creativity, human capital and cutting-edge technology.

These store carry both men and women’s designer wear-kurtas, shirts, kurtis, kameez, tops, wrap-arounds, trousers, spaghetti tops and tank tops - the line will be Indian, Indo-western and western.

Bright colours like fuschia, crimson, green, electric blue or neutral colours , and from the simple fabric to the woven designs, checks and stripes have been used in the material.

The clothes are usually affordable and are cost effective, priced between Rs 200 to Rs 1200.Quality is assured and needless to say, comfort is the tagword.The showrooms also house home linen, furnishings and related items.

The khadi outlets have a unique concept of designing by customers. A design book is made available at the store and the customer can give a particular design he wants. These designs will be sold in the Khadder outlets.

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