‘Brand names’ play a vital role in the marketing of a product. Especially, a brand name in fashion can create hype for the customers.In the modern world, people buy products which can be trusted and have an eminent quality. ‘Brand names ‘assure the customers with both these aspects. It can also be said that brand names are used mostly by people as a matter of pride and honour. Well, anyone would love appreciation, so why not tell the secret of your charm that is available in a certain brand of cosmetic?!
Certain top brands in the Cosmetic industry include names like –L’oreal, Olay, Elizabeth Arden, Maybelline, Revlon, Chanel. All these are international brands and the most trusted amongst their customers. The Face kit, the Eye care products, Lip care, the Hair nourishers and the Nail care are the main categories for which products are launched by these brands. Each brand endorses a large number of products for each category. The brand also specializes in the blends , the textures ,the colour ,etc as per the customer requirements. These brands also suggest to their customers which skin care products suit them the best.